Tourism

We have high calibre specialists with strong tourism experience. Tourism Expertise

  • Commercial tourism operations
  • Governance
  • Destination branding and marketing (including 100% Pure New Zealand)
  • Product development and customer targeting
  • Visitor segmentation, needs analysis and targeting
  • Visitor behaviour
  • Chinese visitor needs
  • Understanding of the importance of the tourism sector to Pacific Island economies
  • National tourism statistics
  • Facilitation of tourism marketing networks (i.e. sector groups working together).
  • Capability to analyse national benefit of tourism and trade-offs involved

Capability building and knowledge transfer are part of our core business philosophy.