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- Brand positioning & optimization
- Brand architecture & portfolio management
- Brand alignment and engagement
- Brand tracking, equity, evaluation
- Brand blueprint development
- Organizational brand alignment
- Competitive brand landscape analysis
- Future potential analysis
Approaches and techniques > |
Approaches and techniques
| QUAL |
Group discussions | Depth interviews | Consumer connects | Expert interviews | Intercepts | Ethnography | Diaries | Blogs and communities | Mobile | Video forums | Co-creation |
| QUANT |
Driver analysis | Volumetric modelling | Advanced regression modelling | Conjoint modelling | CHAID | Turf analysis | Psychographic segmentation| Gabor-Granger price optimisation | Structural equation modelling | Neural network analysis | Scenario modelling | Principal component analysis | Latent class analysis | Answer trees | Mixture models | Correspondence analysis |
| COMMUNITY |
Online discussions | Online communities| Instant messaging discussion forums (e.g. WeChat) |
| SENSORY |
Product benchmarking| Concept product fit| Sensory product mapping| Integration of sensory research and consumer insights| Sensorial ethnography| Product screening and definition| Specialist technical sensory |
| TRACTION |
Future potential analysis created on the basis of existing usage frequency and other key measures to assess interaction with brands |
| PULSE |
Our regular insights reporting from Asia on key issues and areas of interest |
| USER DESIGN |
We use co-design research methods where end users become an integral part of the development of a product or service alongside the client, internal stakeholders and the design team. |
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