About Us

FORWARD is a strategic research, marketing and planning consultancy set up in 1998 by senior research and marketing professionals.

Forward has become a leader in New Zealand in international market research and international market brand and sector development.

We have strong partnerships with leading New Zealand export businesses across many sectors, working with them to understand and develop local and international markets successfully. We have particular strength, knowledge and experience in tourism, primary sector, international markets and FMCG.

The team at FORWARD conducts research and delivers insight globally. We have working knowledge of many export markets and excellent current insight into the Asia Pacific region – including consumer preferences, business and retail environments, cultural practices, distribution channels, market optimisation and brand/category development.